Resume
Award-winning content strategist for innovative brands, with comprehensive experience including: creative agencies, large corporations, trade websites, conferences, magazines,
newspapers, books, blogs, SEO and digital advertising.
Skilled in data-driven, results-oriented content strategy and marketing, writing, editing, UX writing, social media and use of AI/Large Language Models (LLMs) including ChatGPT, Copilot and Gemini.
Available for contract work, project-based work and consulting.
Work
Experience
Feb 2023-Feb 2025
Content Strategist for Meta (via One North)
Created and structured effective content strategies for business and brand websites focused on achieving client goals and executing their vision. I served clients by providing expert recommendations based on industry best practices in. I also developed content strategy documents, content models, messaging frameworks, content hierarchies, editorial guidelines, website copy, UX writing, and conduct content audits and gap analyses.
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Clients included: Dell Technologies, Hyatt Hotels, Lockheed Martin, Bank of America,
Caterpillar, Inc., St. Luke’s University Health Network, and TEK Systems.
July 2022-Jan 2023
Content Strategist for Meta (via One North)
Developed holistic content strategy for the Insights and Education department for Schwab.com. Responsibilities included creating audience personas, mapping client journeys, identifying SEO opportunities, formulating content plans and collaborating on robust distribution strategies.
Oct 2021-April 2022
Content Strategist for Meta (via One North)
Served as Content Strategist for Facebook/Meta via digital agency One North. Supported Meta's content marketing efforts regarding talent acquisition and the creation of blog posts, infographics, videos, social posts, advertisements and development of detailed personas. In addition, helped the rebranding effort on marketing collateral across many formats for Meta's various platforms, including Facebook, Instagram, WhatsApp and Messenger.
May 2018-Feb 2021
Senior Content Strategist, Discover Financial Services
Developed, implemented and managed a data-driven, digital content strategy for the Credit Resource Center (CRC) on Discover.com. Utilizing and employing the best practices of content marketing, UX writing and SEO, I transformed an underperforming site into a productive, efficient content hub posting record-highs in all significant metrics. Tools used include: Wordpress, Adobe Site Catalyst, AEM, Google Analytics and Google Search Console.
July 2011-June 2018
Senior Digital Project Manager, Allstate Insurance
Managed digital content, UX writing and promotion for The Allstate Blog (blog.allstate.com), My Good Life (goodlife.allstate.com) and the Tools & Resources section of Allstate.com. Responsible for managing a content marketing program with a budget near $1 million from strategy and development to distribution and promotion. Tools used include: Wordpress, Adobe Site Catalyst and AEM.
Sept 2009-Feb 2011
Editorial Director, Modern Trade Communications
March 2008-Aug 2009
Editor-in-Chief and Conference Director, PennWell
Sept 2004-March 2008
Editor-in-Chief, Flexible Packaging Magazine, BNP Media
Education
Marquette University
Bachelor of Arts, Communication
Major: Journalism
Minor: Political Science
Awards
• Winner, CMI Content Marketing Award, (2017), Best Corporate Blog
• Finalist, CMI Content Marketing Award, (2017), Best Content Marketing Program, Financial
• Digiday Content Marketing Awards, Finalist (2017), Best Branded Content Site
• Digiday Content Marketing Awards, Finalist (2017), Content Marketing Team of the Year
• Digiday Content Marketing Awards, Finalist (2016), Content Marketing Team of the Year
• Named one of Kapost’s Top 50 Marketers (2016)
• Named one of Kapost’s Top 50 Marketers (2015)
• CMI Content Marketing Award, Hon. Mention (2014), Best Insurance Publication
• CMI Content Marketing Award, Bronze (2014), Best Corporate Blog
• The Allstate Blog: Ranked No. 6 in Kapost’s Top 50 Content Marketers for 2014
• CMI Magnum Opus Award, Bronze (2013), Best Blog Entry
• CMI Magnum Opus Award, Silver (2013), Best Infographic
• CMI Magnum Opus Award, Silver (2013), Best Overall Corporate Blog
• CMI Orange Award, Honorable Mention (2012), Best Infographic
• CMI Magnum Opus Award, Gold (2012), Best Infographic
• NINA Award, sports series (1999)
• IPA Award, agricultural story (1999)
• IPA Award, sports column (1999)
• IPA Award, sports story (1999)